Using Folk Media in HIV/AIDS Prevention in Rural Ghana

Authors: Solomon Panford, Maud Ofori Nyaney, Samuel Opoku Amoah, and Nana Garbrah Aidoo
Am J Public Health. 2001 October; 91(10): 1559–1562.
PMCID: 1446824

Description: The pandemic of HIV/AIDS continues to pose a serious threat to the population of sub-Saharan Africa, despite ongoing public health efforts to control the spread of infection. Given the important role of oral tradition in indigenous settings throughout rural Africa, we are beginning an innovative approach to HIV/AIDS prevention based on the use of folk media. This commentary explains the types of folk media used in the traditional Ghanaian setting and explores their consistency with wellknown theories. Folk media will be integrated with broadcast radio for interventions under the HIV/AIDS Behavior Change Communication Project being undertaken as part of the CARE–CDC Health Initiative(CCHI) in 2 districts in Ghana. Fulltext